As Google makes its algorithms more complex and intelligent therefore internet advertising firm are finding it increasingly hard to maintain the top position on top most search engines.Online Marketing entities have also realized that videos play an important role in search engine ranking. Google’s new found love for videos, which carries a lot of weight as far as search engine optimization is concerned has once again changed the SEO principles or rules.
In the recent times, Google has reserved the top area of its search page for videos and images. This in turn means, text links or traditional search results are now demoted and pushed further down. “Blended” search results have brought great opportunities for website owners who lack the required text content but are loaded with videos.Video enabled websites now have a better chance of finding that elusive top position on search results page.Uploading your video on YouTube is the best way to let Google know of your existence. It may not fetch you a top rank, but it will surely force Google to visit your website. Another drawback with this form of internet marketing is that when a user clicks on the link he or she is taken to YouTube site and not your website. Videos are typically used for brand establishment and not to increase the traffic. Video SEO is one of the components of internet marketing services.
So what exactly is Video SEO?
Video search engine optimization is a skill set that does the following tasks.
- It makes sure that Google finds your video content.
- After finding the video content it indexes the same.
- Google will display your video content whenever a search is made with keywords which are similar to the metadata incorporated in your video.
Video sitemap, robots.txt file, metadata are some of the other elements that need to be looked into while submitting videos. Once these steps are meticulously executed it is sure to fetch your website that elusive top position on the “Blended” search results page.
Social links are like “Back Links”. Traditional back links still play an important part in a website’s success, which is gradually being taken over by “Re-tweets”, “Sharing” and “Like” factors.
As search engines evolve and become more intelligent the onus lies on SEO folks to maintain a firm grip on search engine algorithms. This will permit them to optimize their customers’ web-site accordingly to their niche so that they can achieve the top position in various search engines. Video SEO marketing service can be just the thing you need to jump start your marketing campaign. It provides you the opportunity to present a thoughtful and meaningful message to your intended market.
The place to begin this search the best place is World Wide Web. The web enables you to call up a number of great video SEO marketing service firms and review what they have to offer. You will be able to compare cost and value; and you will also be able gather information about the reputation of each firm. The best predictor of past performance is future performance. And the video SEO marketing service that has a proven record of high customer satisfaction is the one most likely to meet your needs and expectations.